Digital SLR Camera

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Price: £648.25


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With Translucent Mirror Technology you obtain high-speed continuous Auto Focus that keeps your subject in precise focus in most frame. View larger
Manufacturer's description
A DSLR camera by Sony already gives you incredible imaging quality and super-fast shooting responses. But the α55 (pronounced Alpha) needs a quantum step forward in terms of speed and precision. From families right through to first-time DSLR users, this revolutionary ultra-compact interchangeable-lens digital camera is reshaping the imaging landscape of the future. Translucent Mirror Technology, exclusive to Sony, allows you to capture stunning pictures using high-speed, high-precision, phase-detection AF for still photo and Full HD movie shooting.

10 fps (frames per second) high-speed continuous shooting
The α55 comes with a game-changing feature called Translucent Mirror Technology which offers the lightning-quick speed and precision you must 'focus involving the moments'; whether you're shooting high-resolution still photos or Full HD movies. With Translucent Mirror Technology you will get Continuous Priority AE shooting at around 10fps plus high-speed continuous AF that keeps your subject in precise focus in each and every frame - so you are able to capture sporting action and fleeting facial expressions like never before.

Quick AF Full HD movie shooting
Some in the best photographs and movies are taken on the spur of the moment. The α55's AVCHD 1080i video shooting using its smooth, precise phase detection AF tracking implies that even when you merely happen to become inside the right place in the proper time those sudden spur of the moment shots will probably be captured in crystal clear quality. This spontaneity may have its drawbacks however; low light conditions or moving subjects, can ruin photos. The Exmor APS HD CMOS sensors used within the α55 offer outstanding sensitivity for low-light shooting, as well as their large surface area enables these to capture background defocusing effects that put in a sense of depth and drama to every action shots. The sensors' large size also plays a role in superior light sensitivity, assuring high image quality even when shooting in low light.

Advanced Quick AF Live when you map you map your photographic journey
The α55 has Advanced Quick AF Live View which now offers an even higher degree of performance and shooting ease. High-resolution, low-noise image data, direct from the 16.2 megapixel Exmor™ APS HD CMOS, might be displayed in the viewfinder as well as around the LCD monitor. Switching is automatic - to activate Quick AF Live view inside your finder, just put your talent towards the eyepiece. Quick AF combined with all the α55's inbuilt GPS tracking feature allows that you precisely track your photographic journey to ensure that any photos and panoramic views can be logged and don't lost.


The α55 also allows you to definitely capture and experience Full 1080i HD movies with continuous auto focus. View larger
Versatile shooting information display
The all-electronic design enables a broad array of shooting information being displayed within the 3 way tilting LCD screen. The α55's 3.0" LCD screen featuring its Tru Black technology for high resolution display means that most the technical information you would ever need to adopt great photos is at your very fingertips. The all-electronic design enables a large range of shooting information to be displayed within the finder, also as about the LCD monitor. Pressing the Display button on the back from the camera lets you cycle through 3 kinds of display in the finder and 4 types on the LCD monitor, including an exclusive graphic display as well as a Digital Level Gauge for precise camera alignment.

A wide, pro-class take a look at every scene
The new all-electronic Tru-Finder, produced by Sony, incorporates a high-resolution LCD (Xtra Fine) with the effective resolution of 1.152 million dots for exceptionally crisp, detailed imaging. The optical design reduces internal reflection to assure high contrast, along with a 60 fps screen refresh rate enables stress-free framing, with none in the annoying jitter often seen in other electronic viewfinders. What's more, intelligent brightness control ensures a realistic, true-to-life view by automatically adjusting luminance and saturation in reaction to lighting conditions.

Interchangeable lens flexibility for unrivalled freedom
Enjoy every one of the flexibility of an traditional SLR as well as the technological advances from the DSLR. The α55 is compatible with the full selection of system A-mount lenses - including fisheye, super wide-angle, telephoto, macro, as well as other fixed focal length and zoom lenses. Whether you're shooting stills or moving images you'll have the great things about high-speed, high-precision, phase-detection AF with virtually all of them. Exercise your cinematic creativity without worrying about difficult focusing problems.
Incredible pro-style shooting responses Never miss another moment, however fleeting. Discover a fresh world of lightning-quick shooting responses and smooth, accurate autofocus tracking - even with moving objects. Capture beautiful videos in detail-packed Full HD. All in a light, compact camera that's easy to carry. To make sure in the detail The high-resolution CMOS sensor assures detail-packed pictures with excellent contrast and gorgeous colours. Exmor technology cuts noise while signals are converted to digital form. The result? Flawlessly beautiful images. Great pictures from any angle The...