Digital SLR Camera

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With Translucent Mirror Technology you will get high-speed continuous Auto Focus that keeps your subject in precise focus in every frame. View larger
Manufacturer's description
DSLR cameras by Sony already present you with incredible imaging quality and super-fast shooting responses. But the α33 (pronounced Alpha) takes a quantum step forward when it comes to speed and precision. From families to first time DSLR users, this revolutionary ultra-compact interchangeable-lens digital camera is reshaping the imaging landscape with the future. Translucent Mirror Technology, exclusive to Sony, allows you to capture stunning pictures using high-speed, high-precision, phase-detection AF for still photo and Full HD movie shooting.

7fps (frames per second) high-speed continuous shooting
The α33 features an advanced game-changing feature called Translucent Mirror Technology that provides the lightning-quick speed and precision you need to 'focus involving the moments'; whether you're shooting high-resolution still photos or Full HD movies. With Translucent Mirror Technology you receive Continuous Priority AE shooting at around 7fps plus high-speed continuous AF that keeps your subject in precise focus in every frame - so you are able to capture sporting action and fleeting facial expressions like never before.

Quick AF Full HD movie shooting
Some with the best photographs and movies are taken for the spur of the moment. The AVCHD 1080i video shooting having its smooth, precise phase detection AF tracking means that when you happen being inside right place with the correct time even those sudden spur from the moment shots will be captured in crystal clear quality. This spontaneity may have its drawbacks however; low light conditions or moving subjects, for example. Thanks for the Exmor APS HD CMOS sensors, the α33 offers outstanding sensitivity for low-light shooting, along with their large surface area enables these to capture background defocusing effects that give a feeling of depth and drama to almost any action shots. The sensors' large size also contributes to superior light sensitivity, assuring high image quality regardless if shooting in low light.

Advanced Quick AF Live View
The α33 has Advanced Quick AF Live View which now offers a much higher a higher level performance and shooting ease. High-resolution, low-noise image data, direct in the 14.2 megapixel Exmor™ APS HD CMOS, may be displayed within the viewfinder also as around the LCD monitor. Switching is automatic - to activate Quick AF Live view with your finder, just put your eye towards the eyepiece.


Experience the Variable Angle Tilt Tru Black LCD monitor mounting system for maximum shooting freedom. View larger
Versatile shooting information display
The α33's 3 way tilting 3.0" LCD screen featuring its Tru Black technology for high resolution display enables one to have got all the technical information you need to adopt great photos your very fingertips. The all-electronic design enables a large selection of shooting information to get displayed inside finder, too as on the LCD monitor. Pressing the Display button on the back of the camera lets you cycle through 3 forms of display inside finder and 4 types for the LCD monitor, including an exclusive graphic display as well as a Digital Level Gauge for precise camera alignment.

Enriched creative possibilities
The new all-electronic Tru-Finder, produced by Sony, incorporates a high-resolution LCD (Xtra Fine) having an effective resolution of 1.152 million dots for exceptionally crisp, detailed imaging. The optical design reduces internal reflection to make sure high contrast, plus a 60 fps screen refresh rate enables stress-free framing, with none of the annoying jitter often observed in other electronic viewfinders. What's more, intelligent brightness control ensures a realistic, true-to-life view by automatically adjusting luminance and saturation in response to lighting conditions. The Tru-Finder high definition LCD perfectly complements the α33's high definition Sweep Panorama. The end results being stunning panoramic shots captured easily both in 2D and 3D.

Interchangeable lens flexibility for unrivalled freedom
Enjoy all of the flexibility of an traditional SLR as well as the technological advances in the DSLR. The α33 is compatible with the full variety of system A-mount lenses - including fisheye, super wide-angle, telephoto, macro, along with other fixed focal length and zoom lenses. Whether you're shooting stills or moving images you'll obtain the benefits of high-speed, high-precision, phase-detection AF with almost all of them. Exercise your cinematic creativity without worrying about difficult focusing problems.
Incredible pro-style shooting responses----Never miss another moment however fleeting. Discover a whole new arena of lightning-quick shooting responses and smooth accurate autofocus tracking - even with moving objects. Capture beautiful videos in detail-packed Full HD. All in a very light compact camera thats an easy task to carry.----It's all in the detail----The high-resolution CMOS sensor assures detail-packed pictures with excellent contrast and gorgeous colours. Exmor technology cuts noise while signals are changed into digital form. The result? Flawlessly beautiful images.----Incredible shooting reactions----*Capture fast-moving action or the changing expression of the portrait subject having a continuous burst of images. Speed Priority mode shoots at a lightning-fast 7 frames per second.----Features:----- 16.2 effective megapixels - High-resolution ExmorTM APS HD CMOS Sensor for low-noise ultra-responsive still image and HD video shooting even in low light--- BIONZ processor with dual Noise reduction - Powerful image processing engine incorporates new algorithms for quite high quality low noise images with rich tonal gradation--- Translucent Mirror Technology - Replaces DSLR moving mirror with fixed translucent mirror: enables ultra-fast shooting with speedy accurate phase detection AF--- Ultra high-speed continuous shooting - Capture fast-moving action at up to 10fps in Continuous Priority AE mode with accurate autofocus tracking of moving subjects--- Quick AF Full HD movie shooting - Record detail-packed Full HD videos in AVCHD 1080i or MP4 format: with rapid accura--te AF tracking even with moving subjects--- Creative Full HD movie functions - Including dedicated Movie button aperture control for beautiful depth of field effects and selectable Creative Styles--- Advanced Quick AF ....