Digital SLR Camera

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Combining stunning stills and crisp full HD movies in a compact Digital SLR
The EOS 550D not only lets you're taking superb still shots nonetheless it also allows you to definitely explore your creativity to the full by shooting great movies in pin sharp, Full High Definition.

The powerful DIGIC 4 processor delivers many with the technologies developed for our professional models and matches them with intuitive design and controls so they're simple to access and apply. Features include an 18 Megapixel APS-C CMOS sensor, high ISO (expandable approximately 12800) and iFCL-AE Metering
for better results in low and difficult lighting situations, 3-inch Clear View LCD monitor and Live View Function. The EOS 550D also incorporates dedicated support functions to the next-generation SDXC memory cards at exactly the same time as Eye-Fi cards.

Zoom directly into Hd movie-making
Boasting one of the most advanced EOS full HD (1080p) movie capturing features to date, the EOS 550D does not just shoot video clips, it supplies the enhanced image quality, smooth frame rates and adaptive exposure compensation you'll normally find in a professional movie-making tool.

In addition to selectable frame rates, the EOS 550D enables easy manual control of exposure, focus and Live View features as well as enables in-camera editing. The large APS-C CMOS sensor and compatibility with over 60 lenses provide a wealth of depth-of-field options. And means that as elementary as the press of the dedicated Live View/Movie Recording button that has got the shooting started fast.

It also features a fresh Movie Crop mode that effectively supplies a 7x zoom.

What's more there's no must choose: you are able to capture both still and moving images nearly on the same time by pressing the movie button. The camera also includes a integrated microphone with wind cut filter and a stereo mini-jack with an external microphone.

It is an easy task to view and share your movies and stills too, thanks to an HDMI connection, that allows High Definition playback of footage and images on any HDTV.

The EOS 550D performs outstandingly in
low light, with increadibly low image noise.
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Powerful resolution and low light performance
The EOS 550D's 18.0 MP APS-C CMOS sensor performs outstandingly in low light and produces images with incredibly low noise. Canon's DIGIC 4 processor works alongside the sensor to offer 14-bit image processing, for smooth gradations and natural looking colours, as well as split-second startup times and near-instant image review after shooting. DIGIC 4's advanced Noise Reduction when shooting at higher ISO speeds enables the EOS 550D to offer a high ISO variety of as much as 6400 - expandable to 12800 - so you can shoot in low light minus the requirement for flash.

With continuous shooting approximately 3.7 frames per second in bursts of around 170 JPEGs or 9 RAW files it's an easy task to capture dramatic action shots. It captures enough detail to enable you to create ultra-large prints or crop sections from pictures and still maintain the best quality, too as get creative along with your image processing.

The 9-point AF system, 63 zone dual-layer
sensor and 3.7fps shooting means you'll
always get the perfect shot
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Focusing made easy
A wide-area Auto Focus (AF) system uses nine separate focusing points to lock onto subjects fast and causes it to be so easy to obtain the shot you want. As well as Manual Focus there are three auto-focus modes to pick from: One-Shot AF, perfect for static subjects such as portraits and landscapes; AI Servo, great for moving subjects and keeps following the subject with predictive tracking until you adopt the shot; and AI Focus, which switches from One Shot to Servo when movement is detected. The center, cross-type focus point operates flawlessly in lower-light and lower-contrast settings.

iFCL Metering for better brings about difficult lighting situations
To complement the 9-point AF system, the EOS 550D includes a new, 63 zone dual-layer sensor. By taking under consideration the color and luminosity surrounding chosen AF points, this new system delivers an entirely new level of accuracy for better results even in difficult lighting situations. Considering that the metering sensor includes a colour measurement function, exposure errors and focus errors brought on by different light sources are minimised; the EOS 550D gives stable exposure from shot to shot in situations where light changes, such as a theater or concert hall. This makes all the EOS 550D perfect for scenes with extreme difference in brightness; the camera balances exposure from the main subject on the background, and exposures are not overly affected by bright areas within the shot.

Live View Function
Live View is often a real-time visual feed, which enables you to view your subjects directly on the LCD monitor, a fantastic help when shooting from awkward angles. It's all to easy to magnify any part with the scene 5x or 10x for precise manual focus. You are able to even choose a grid overlay, great for keeping vertical or horizontal lines in your composition straight. Live View Function might be used remotely via your personal computer by means of a USB connection, and the included EOS Utility software.

In Live View Function you are able to action two Auto Focus (AF) modes: Quick mode, which uses the camera's standard AF system (great for capturing action or for shooting in low light) and Live mode, which is really a contrast-based AF system that reads the sharpness of subjects right from the imaging sensor, and might be overridden by pressing the AF mode selection button. The target area for Live Mode AF is on the center by default, nonetheless it can be moved around most in the picture area with the cross keys around the back from the camera.

The different modes allow one to control
the look and feel of your respective images
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Unlock your creativity
The EOS 550D has five Creative Modes to explore: Av mode automatically sets the shutter speed, but allows one to control depth of field by letting you choose the aperture. By setting the extent to that the lens opens or 'aperture', it is possible to control the portion of the scene that appears sharp inside image or 'depth of field'. A larger aperture will give a shallow depth of field - sharp in the foreground using a blurred background - where being a smaller aperture can give a clear picture throughout.

Tv mode automatically sets the aperture so you select the shutter speed. This allows one to change the appearance of motion with your shots; Photograph a waterfall with a fast shutter speed each droplet is captured in crisp detail: use a slower shutter speed and you may create a soft blurred effect, giving a a sense motion in your photograph.

In Program Mode the two aperture and shutter speed are controlled by the camera however, you can select other settings: With Drive Mode you are able to select from Single Shot, Continuous Shooting or Self-timer; Metering Mode allows you to specify the area in the image you want the camera to use to calculate exposure; White Balance setting means you can determine exactly what the camera reads as white to permit to your specific lighting conditions; and Flash Mode offers you treating your flash settings.

Manual Mode allows you to control both aperture and shutter speed so you've total creative freedom with your shots. Great for difficult lighting situations or capturing subjects with different effects.

A-DEP Mode automatically sets your depth of field so you can make sure to capture as much or as little with the scene while you wish in focus.

All the Creative Modes allow you to change your ISO speed. This will be the measure in the sensor's sensitivity to light. Altering it allows one to customize the exposure accordingly and gives you more freedom to be creative along with your shots in several lighting conditions.

For those times once you prefer to target great composition the EOS 550D also offers several Basic Modes, which control all of the settings. These include; Full Auto, that allows one to use the camera to 'point and shoot'; Portrait, which ensures the background is beyond focus as well as the foreground is pin sharp; Landscape, which sets a lengthier exposure as well as a smaller aperture to capture the foreground and background in focus, Close-up allowing you to focus on very close objects; Sports, which uses a fast shutter speed to freeze action; and Night Portrait, which raises the ISO to produce the digital camera more understanding of light. You are able to also stop the built-in flash from popping up with all the Flash Off setting (for shooting in Museums and galleries).

The ergonomic design and large 3" Clear
View LCD helps to produce the EOS 550D Easy to use.
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Effortless operation
The EOS 550D is ergonomically created for comfortable handling. A large, bright 3-inch Clear View LCD monitor with 3:2 aspect ratio, ultra-high 1,040,000 pixel resolution and dual anti-reflection coatings makes it easy to preview, check focus, review and share your shots even though you might be with all the camera in bright sunlight.

SDXC and Eye-Fi card support
The EOS 550D incorporates dedicated support functions for your next-generation SDXC memory cards at the identical time as Eye-Fi cards. SDXC cards are for high capacity storage of up to 2TB while Eye-Fi include the first memory cards with their very own Wi-Fi transmitter that allow one to effortlessly transfer pictures or videos directly in the camera to online sharing sites via the Eye-Fi server with no need to get a PC. You can also send movies wirelessly to your own personal PC and customize not just where your pictures and movies are sent but additionally how you need them organised.

Choose your style
The EOS 550D allows one to alter the look of the images by customising Picture Style settings for colour, saturation, sharpness and contrast, either in-camera or later with Canon's comprehensive software suite supplied. Six preset Picture Styles include Portrait, which gives a slightly sharp and crisp image with nice skin tones, Landscape, which emphasizes vivid blues and greens, and Monochrome to give you stunning black and white images. Canon now offers additional downloadable 'Picture Style Files' that might be installed into your camera for more imaging options at the fingertips.

Professional Software
The EOS 550D allows you to definitely shoot in RAW format as well as the Digital Photo Professional software which will come free with it enables high-speed RAW image processing, fast previewing for real-time image adjustment and support for sRGB, Adobe RGB and Wide Gamut RGB color spaces. Because it can be CMS (Color Management System) compatible, Digital Photo Professional allows for easy image layout and printing in Adobe RGB in conjunction with Easy-PhotoPrint and PictBridge printers.

A whole world of advantages from Canon technology
Canon's CMOS senser and DIGIC 4 processor
combine perfectly in the EOS 550D
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In-built genius
The CMOS sensor lies at the heart of the EOS system. Indeed, Canon is the sole camera manufacturer to create their very own sensor and years of imaging experience are borne out through the results - a range of sensors built to perfectly match the performance requirements of each specific EOS model and superb clean detailed images with minimum noise.

The CMOS sensor's larger pixel sizes mean wider dynamic range for greater contrast and detail in shadow and highlight areas along with a low-pass filter in front with the sensor suppresses the false colour and moiré that could affect high res digital photography.

It is very powerful and efficient so not only does it improve life of the battery providing you with more shots per charge, nevertheless it also enables fast transfer of information towards the processor allowing you to keep shooting continuously.

Power within your hands
Canon's latest generation of DIGIC processor, the DIGIC 4, may be the brain in the camera and is responsible to the superb responsiveness of most EOS models. Faster plus more powerful than it's predecessor, the DIGIC 4 processor gives exceptional performance and low noise at higher ISO speeds.

In the instant involving the shot being taken and its particular appearance around the LCD screen, Canon's cutting-edge DIGIC technology, that has been originally produced for Canon's Professional range, is racing to optimise your image.

DIGIC processors are capable to analyse ultra-detailed image data gathered with the camera sensor then make use of this to swiftly reproduce the subtlest of tonal graduations with an exceptionally wide colour range.

When shooting in darker conditions, regardless of whether you get lucky and be pushing the ISO on the limit, DIGIC processing applies sophisticated Noise Reduction algorithms - helping to eliminate graininess and preserve detail. The speed of DIGIC also means less processing time for long life of the battery and fast start-up times.

With over 60 lenses to decide on from you'll
never be lacking creative options.
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EF & EF-S Lenses
Over 60 many years of experience give Canon an inherent advantage in terms of lens manufacture. EOS digital SLRs are backed up from the world's most comprehensive system of interchangeable lenses. From the 15mm ultra wide angle to 800mm super telephoto, the 60+ lenses inside the EF series cover all possible shooting requirements.

Canon lenses employ advanced optical expertise and micron-precision engineering to provide unprecedented performance in most facets with the photographic process. Special optical technologies, such as aspherical, ultra-low dispersion, or fluorite elements are featured within the universally acclaimed L Series lenses. And Canon's Optical Image Stabiliser technology is featured in selected lenses to minimise the effect of camera shake.

Extend your lighting capabilities
Mastering flash photography will take a very long time but Canon's extensive range of Speedlites, can allow it to be simple to have great results. These flash head units may be used off or on camera to start up a range of creative possibilities. You are able to make usage of them in situations high would otherwise not enough light or as being a fill-in flash to modify your daylight pictures dramatically.

The Speedlite range is compatible with all of EOS cameras and includes a selection of three standard models and a couple models for specialist macro use.

The self cleaning unit combats dust using
ultrasonic vibrations.
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EOS Integrated Cleaning System
This is not a stand-alone feature but a built-in system to lower the effects of dust in high-resolution digital images - particularly appreciated by those photographers who need to change lenses frequently plus dusty environments.

Self-Cleaning Sensor Unit - A key part of minimising dust is preventing it from clinging for the front surface from the imaging sensor. To combat against this EOS cameras feature a Canon-designed Self Cleaning Sensor Unit. The low-pass filter with the front from the sensor shakes off dust automatically with ultrasonic vibrations, removing dust from the sensor assembly. A collar positioned throughout the sensor then collects the loosened dust. Additionally to the a unique coating on the front surface of the low-pass filter actually causes it to repel dust.

Dust Delete Data Detection - Any dust that also remains on the leading in the sensor may be erased with software included in Digital Photo Professional software. A simple test shot of the plain, white object could be taken, utilizing a menu setting. This Dust Delete Data image is analysed in-camera, and the location and size of any remaining dust is added to the subsequent pictures taken. This details are transmitted along using the image, whether JPEG or RAW, and can be either manually or automatically erased. This added software option ensures the cleanest possible image, great for printing or archiving.


The EOS 550D redefines the boundaries of Canon's consumer DSLR range, incorporating technologies and features more commonly seen in semi professional DSLRs into the compact, lightweight body favoured by consumers. With a newly developed 18 Megapixel (MP) APS-C CMOS sensor, coupled with Canon's advanced DIGIC 4 image processor and also the capability to shoot Full HD movies, photography enthusiasts are empowered to explore new degrees of creativity. The EOS 550D makes Canon's powerful imaging technology more accessible to consumers. Canon's advanced DIGIC 4 image processor and 18MP sensor support standard ISO settings of 100 6400 (expandable to 12800), while enhanced in camera noise reduction technology boosts performance in low light conditions. The system's 14 bit image processing also produces smoother tonal gradation and natural looking colours for top quality prints and on-screen display.
For swift and accurate focusing, the EOS 550D comes with a 9 point AF system with one extra sensitive cross type point at the centre for f/2.8 or faster lenses. The EOS 550D also supports high­speed, continuous shooting at 3.7 frames per second (fps). These features provide users with the chance to exert greater treatments for their images, allowing the crooks to capture split second moments easily and accuracy.