Digital SLR Camera

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Combining stunning stills and crisp full HD movies in a compact Digital SLR
The EOS 550D not only lets you are taking superb still shots however it also allows one to explore your creativity towards the full by shooting great movies in pin sharp, Full High Definition.

The powerful DIGIC 4 processor delivers many of the technologies produced for our professional models and matches them intuitive design and controls so they may be simple to access and apply. Features have an 18 Megapixel APS-C CMOS sensor, high ISO (expandable up to 12800) and iFCL-AE Metering
for better leads to low and difficult lighting situations, 3-inch Clear View LCD monitor and Live View Function. The EOS 550D also incorporates dedicated support functions for the next-generation SDXC memory cards too as Eye-Fi cards.

Zoom directly into Hi-def movie-making
Boasting essentially the most advanced EOS full HD (1080p) movie capturing features to date, the EOS 550D does not just shoot video clips, it provides the enhanced image quality, smooth frame rates and adaptive exposure compensation you'd probably normally find in a professional movie-making tool.

In addition to selectable frame rates, the EOS 550D enables easy manual charge of exposure, focus and Live View features and even allows for in-camera editing. The large APS-C CMOS sensor and compatibility with over 60 lenses give a insightful depth-of-field options. And it's all as simple as the press of your dedicated Live View/Movie Recording button that contains the shooting started fast.

It also features a fresh Movie Crop mode that effectively offers a 7x zoom.

What's more there is no need to choose: you are able to capture both still and moving images nearly in the same time by pressing the movie button. The camera comes with a battery & charger.The camera also has a integrated microphone with wind cut filter as well as a stereo mini-jack for an external microphone.

It is simple to view and share your movies and stills too, thanks for an HDMI connection, which allows High Definition playback of footage and images on any HDTV.

The EOS 550D performs outstandingly in
low light, with increadibly low image noise.
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Powerful resolution and low light performance
The EOS 550D's 18.0 MP APS-C CMOS sensor performs outstandingly in low light and produces images with incredibly low noise. Canon's DIGIC 4 processor works alongside the sensor to offer 14-bit image processing, for smooth gradations and natural looking colours, also as split-second startup times and near-instant image review after shooting. DIGIC 4's advanced Noise Reduction when shooting at higher ISO speeds enables the EOS 550D to provide a high ISO selection of as much as 6400 - expandable to 12800 - so it is achievable to shoot in low light with no requirement for flash.

With continuous shooting around 3.7 frames per second in bursts of as much as 170 JPEGs or 9 RAW files it's easy to capture dramatic action shots. It captures enough detail to enable you to make ultra-large prints or crop sections from pictures whilst still being maintain the highest quality, also as get creative along with your image processing.

The 9-point AF system, 63 zone dual-layer
sensor and 3.7fps shooting means you'll
always receive the perfect shot
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Focusing made easy
A wide-area Auto Focus (AF) system uses nine separate focusing points to lock onto subjects fast and can make it so simple to receive the shot you want. As well as Manual Focus there are three auto-focus modes to select from: One-Shot AF, well suited for static subjects including portraits and landscapes; AI Servo, great for moving subjects and keeps following subject with predictive tracking until you take the shot; and AI Focus, which switches from One Shot to Servo when movement is detected. The center, cross-type focus point operates flawlessly in lower-light and lower-contrast settings.

iFCL Metering for better brings about difficult lighting situations
To complement the 9-point AF system, the EOS 550D comes with a new, 63 zone dual-layer sensor. If you take under consideration the colour and luminosity surrounding chosen AF points, this new system delivers a totally new degree of accuracy for better results even in difficult lighting situations. Since the metering sensor includes a colour measurement function, exposure errors and focus errors due to different light sources are minimised; the EOS 550D gives stable exposure from shot to shot in situations where light changes, such as a theater or concert hall. This makes the EOS 550D well suited for scenes with extreme difference in brightness; the camera balances exposure in the main subject at the background, and exposures are not overly influenced by bright areas inside the shot.

Live View Function
Live View is a real-time visual feed, which enables that you view your subjects directly about the LCD monitor, a fantastic help when shooting from awkward angles. It's an easy task to magnify any part from the scene 5x or 10x for precise manual focus. You are able to even choose a grid overlay, great for keeping vertical or horizontal lines with your composition straight. Live View Function can be used remotely via a computer by means of a USB connection, along with the included EOS Utility software.

In Live View Function you are able to action two Auto Focus (AF) modes: Quick mode, which uses the camera's standard AF system (great for capturing action or shooting in low light) and Live mode, which is often a contrast-based AF system that reads the sharpness of subjects right from the imaging sensor, and may be overridden by pressing the AF mode selection button. The target area for Live Mode AF is at the center by default, nonetheless it can be moved around most with the picture area while using cross keys around the back with the camera.

The different modes allow you to definitely control
the look and feel of the images
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Unlock your creativity
The EOS 550D has five Creative Modes to explore: Av mode automatically sets the shutter speed, but allows one to control depth of field by letting you select the aperture. By setting the extent to that the lens opens or 'aperture', you are able to control the portion of a scene that appears sharp inside image or 'depth of field'. A larger aperture will provide a shallow depth of field - sharp inside the foreground using a blurred background - where as a smaller aperture gives a sharp picture throughout.

Tv mode automatically sets the aperture and you also select the shutter speed. This enables one to change the appearance of motion within your shots; Photograph a waterfall with a fast shutter speed and every droplet is captured in crisp detail: make use of a slower shutter speed and you may produce a soft blurred effect, giving a feeling of motion inside your photograph.

In Program Mode the two aperture and shutter speed are controlled with the camera however you can select other settings: With Drive Mode you are able to select from Single Shot, Continuous Shooting or Self-timer; Metering Mode allows one to specify the location in the image you wish your camera to work with to calculate exposure; White Balance setting means you are able to determine what are the camera reads as white allowing to your specific lighting conditions; and Flash Mode offers you control over your flash settings.

Manual Mode allows you to control both aperture and shutter speed so you've got total creative freedom together with your shots. Great for difficult lighting situations or capturing subjects with various effects.

A-DEP Mode automatically sets your depth of field so you can make sure to capture just as much or as little from the scene while you wish in focus.

All the Creative Modes allow one to change your ISO speed. This could be the measure of the sensor's sensitivity to light. Altering it allows you to definitely modify the exposure accordingly and gives you more freedom to be creative with your shots in numerous lighting conditions.

For those times whenever you prefer to target great composition the EOS 550D offers several Basic Modes, which control all the settings. These include; Full Auto, which allows you to definitely use the camera to 'point and shoot'; Portrait, which ensures the background is beyond focus and the foreground is pin sharp; Landscape, which sets an extended exposure and a smaller aperture to capture both the foreground and background in focus, Close-up that allows that you focus on very close objects; Sports, which uses a fast shutter speed to freeze action; and Night Portrait, which increases the ISO to create the camera more sensitive to light. You are able to also avoid the built-in flash from popping up while using Flash Off setting (for shooting in Museums and galleries).

The ergonomic design and large 3" Clear
View LCD makes all the EOS 550D Easy to use.
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Effortless operation
The EOS 550D is ergonomically made for comfortable handling. A large, bright 3-inch Clear View LCD monitor with 3:2 aspect ratio, ultra-high 1,040,000 pixel resolution and dual anti-reflection coatings can make it all to easy to preview, check focus, review and share your shots even when you might be using the camera in bright sunlight.

SDXC and Eye-Fi card support
The EOS 550D incorporates dedicated support functions to the next-generation SDXC memory cards at the same time as Eye-Fi cards. SDXC cards are for high capacity storage of up to 2TB while Eye-Fi will be the first memory cards with their unique Wi-Fi transmitter that permit you to effortlessly transfer pictures or videos directly in the camera to online sharing sites via the Eye-Fi server without the need for any PC. You can also send movies wirelessly to your own PC and customize not just where your pictures and movies are sent but also how you want them organised.

Choose your style
The EOS 550D allows that you alter the look of your images by customising Picture Style settings for colour, saturation, sharpness and contrast, either in-camera or later with Canon's comprehensive software suite supplied. Six preset Picture Styles include Portrait, which offers a slightly sharp and crisp image with nice skin tones, Landscape, which emphasizes vivid blues and greens, and Monochrome to present you with stunning black and white images. Canon also offers additional downloadable 'Picture Style Files' that could be installed into your camera for even more imaging options at your fingertips.

Professional Software
The EOS 550D allows one to shoot in RAW format and also the Digital Photo Professional software which will come free with it enables high-speed RAW image processing, fast previewing for real-time image adjustment and support for sRGB, Adobe RGB and Wide Gamut RGB color spaces. Because it really is CMS (Color Management System) compatible, Digital Photo Professional allows for straightforward image layout and printing in Adobe RGB in conjunction with Easy-PhotoPrint and PictBridge printers.

A realm of advantages from Canon technology
Canon's CMOS senser and DIGIC 4 processor
combine perfectly within the EOS 550D
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In-built genius
The CMOS sensor lies at the heart with the EOS system. Indeed, Canon is the only camera manufacturer to create their own sensor and a lot of imaging experience are borne out through the results - a range of sensors made to perfectly match the performance requirements of every specific EOS model and superb clean detailed images with minimum noise.

The CMOS sensor's larger pixel sizes mean wider dynamic range for greater contrast and detail in shadow and highlight areas and a low-pass filter in front in the sensor suppresses the false colour and moiré that can impact high definition digital photography.

It is very powerful and efficient so not only does it improve battery giving you more shots per charge, nonetheless it also enables fast transfer of knowledge towards the processor allowing that you keep shooting continuously.

Power within your hands
Canon's latest generation of DIGIC processor, the DIGIC 4, could be the brain with the camera and is responsible to the superb responsiveness of all EOS models. Faster and more powerful than it's predecessor, the DIGIC 4 processor gives exceptional performance and low noise at higher ISO speeds.

In the minute involving the shot being taken and it is appearance for the LCD screen, Canon's cutting-edge DIGIC technology, that has been originally produced for Canon's Professional range, is racing to optimise your image.

DIGIC processors are able to analyse ultra-detailed image data gathered with the camera sensor then utilize this to swiftly reproduce the subtlest of tonal graduations and an exceptionally wide colour range.

When shooting in darker conditions, regardless of whether you're pushing the ISO to the limit, DIGIC processing applies sophisticated Noise Reduction algorithms - helping to remove graininess and preserve detail. The speed of DIGIC also means less processing time for too long battery and fast start-up times.

With over 60 lenses to select from you'll
never be short of creative options.
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EF & EF-S Lenses
Over 60 numerous years of experience give Canon an inherent advantage in terms of lens manufacture. EOS digital SLRs are backed up with the world's most comprehensive system of interchangeable lenses. From the 15mm ultra wide angle to 800mm super telephoto, the 60+ lenses inside the EF series cover all possible shooting requirements.

Canon lenses employ advanced optical expertise and micron-precision engineering to supply unprecedented performance in most facets of the photographic process. Special optical technologies, for example aspherical, ultra-low dispersion, or fluorite elements are featured inside universally acclaimed L Series lenses. And Canon's Optical Image Stabiliser technology is featured in selected lenses to minimise the result of camera shake.

Extend your lighting capabilities
Mastering flash photography can take a very long time but Canon's extensive variety of Speedlites, can make it simple to acquire great results. These flash head units can be used off or on camera to start up a variety of creative possibilities. You can use them in situations where there would certainly stop enough light or as a fill-in flash to change your daylight pictures dramatically.

The Speedlite range is compatible with all of EOS cameras and includes a selection of three standard models as well as models for specialist macro use.

The self cleaning unit combats dust using
ultrasonic vibrations.
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EOS Integrated Cleaning System
This is not a stand-alone feature but a built-in system to reduce the consequence of dust in high-resolution digital images - particularly appreciated by those photographers who must change lenses frequently and in dusty environments.

Self-Cleaning Sensor Unit - A key component of minimising dust is preventing it from clinging on the front surface of the imaging sensor. To combat against this EOS cameras have a Canon-designed Self Cleaning Sensor Unit. The low-pass filter on the front from the sensor shakes off dust automatically with ultrasonic vibrations, removing dust through the sensor assembly. A collar positioned across the sensor then collects the loosened dust. In addition for this a particular coating on leading surface of the low-pass filter actually causes it to repel dust.

Dust Delete Data Detection - Any dust that also remains on top from the sensor could be erased with software included in Digital Photo Professional software. A simple test shot of the plain, white object can be taken, employing a menu setting. This Dust Delete Data image is analysed in-camera, and also the location and size of the remaining dust is added to the subsequent pictures taken. This information is transmitted along while using image, whether JPEG or RAW, and could be either manually or automatically erased. This added software option ensures the cleanest possible image, perfect for printing or archiving.


Canon EOS 550D Digital SLR Camera
18-135 mm f/3.5-5.6 IS Lens Kit
Battery
Charger