Digital SLR Camera

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RRP: £899.99
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Combining stunning stills and crisp full HD movies in the compact Digital SLR

The EOS 550D not only lets you're taking superb still shots however it also allows you to explore your creativity towards the full by shooting great movies in pin sharp, Full High Definition.

The powerful DIGIC 4 processor delivers many of the technologies produced for our professional models and matches them intuitive design and controls so they are all to easy to access and apply. Features feature an 18 Megapixel APS-C CMOS sensor, high ISO (expandable approximately 12800) and iFCL-AE Metering for better brings about low and difficult lighting situations, 3-inch Clear View LCD monitor and Live View Function. The EOS 550D also incorporates dedicated support functions for the next-generation SDXC memory cards as well as Eye-Fi cards.

Zoom into Hd movie-making

Boasting probably the most advanced EOS full HD (1080p) movie capturing features to date, the EOS 550D does not just shoot video clips, it provides the enhanced image quality, smooth frame rates and adaptive exposure compensation you'd normally find in a professional movie-making tool.

In addition to selectable frame rates, the EOS 550D enables easy manual control over exposure, focus and Live View features and even enables in-camera editing. The large APS-C CMOS sensor and compatibility with over 60 lenses give a helpful depth-of-field options. And it's all as easy as the press of your dedicated Live View/Movie Recording button that has got the shooting started fast.

It also features a brand new Movie Crop mode that effectively supplies a 7x zoom.

What's more there isn't any need to choose: it is possible to capture both still and moving images nearly on the same time by pressing the movie button. The camera also has a built-in microphone with wind cut filter along with a stereo mini-jack to have an external microphone.

It is easy to view and share your movies and stills too, thanks to an HDMI connection, which allows Hi-def playback of footage and images on any HDTV.


The EOS 550D performs outstandingly in low light, with incredibly low image noise. Click here to get a larger image
Powerful resolution and low light performance

The EOS 550D's 18.0 MP APS-C CMOS sensor performs outstandingly in low light and produces images with incredibly low noise. Canon's DIGIC 4 processor works alongside the sensor to offer 14-bit image processing, for smooth gradations and natural looking colours, also as split-second startup times and near-instant image review after shooting. DIGIC 4's advanced Noise Reduction when shooting at higher ISO speeds enables the EOS 550D to give you a high ISO selection of as much as 6400 - expandable to 12800 - so you are able to shoot in low light without the need for flash.

With continuous shooting around 3.7 frames per second in bursts of around 170 JPEGs or 9 RAW files it really is all to easy to capture dramatic action shots. It captures enough detail to enable you to produce ultra-large prints or crop sections from pictures but still maintain the best quality, at the same time as get creative together with your image processing.


The 9-point AF system, 63 zone dual-layer sensor and 3.7fps shooting means you'll always receive the perfect shot. Click here for any larger image
Focusing made easy

A wide-area Auto Focus (AF) system uses nine separate focusing points to lock onto subjects fast and causes it to be so simple to receive the shot you want. As well as Manual Focus there are three auto-focus modes to choose from: One-Shot AF, well suited for static subjects for example portraits and landscapes; AI Servo, great for moving subjects and keeps following the subject with predictive tracking until you take the shot; and AI Focus, which switches from One Shot to Servo when movement is detected. The center, cross-type focus point operates flawlessly in lower-light and lower-contrast settings.

iFCL Metering for better brings about difficult lighting situations

To complement the 9-point AF system, the EOS 550D comes with a new, 63 zone dual-layer sensor. Through under consideration along with and luminosity surrounding chosen AF points, this new system delivers a totally new level of accuracy for better results during difficult lighting situations. Because the metering sensor has a colour measurement function, exposure errors while focusing errors caused by different light sources are minimised; the EOS 550D gives stable exposure from shot to shot in situations where light changes, such like a theater or concert hall. This helps make the EOS 550D well suited for scenes with extreme difference in brightness; the camera balances exposure of the main subject on the background, and exposures aren't overly influenced by bright areas within the shot.

Live View Function

Live View is a real-time visual feed, which enables that you view your subjects directly around the LCD monitor, an incredible help when shooting from awkward angles. It's an easy task to magnify any part of the scene 5x or 10x for precise manual focus. You are able to even select a grid overlay, great for keeping vertical or horizontal lines in your composition straight. Live View Function can be used remotely via a computer by having a USB connection, along with the included EOS Utility software.

In Live View Function it is achievable to action two Auto Focus (AF) modes: Quick mode, which uses the camera's standard AF system (great for capturing action and shooting in low light) and Live mode, which is a contrast-based AF system that reads the sharpness of subjects right from your imaging sensor, and could be overridden by pressing the AF mode selection button. The target area for Live Mode AF is with the center by default, nonetheless it can be moved around most in the picture area using the cross keys for the back from the camera.


The different modes allow you to definitely control the look and feel of one's images. Click here for any larger image
Unlock your creativity

The EOS 550D has five Creative Modes to explore: Av mode automatically sets the shutter speed, but allows that you control depth of field by permitting you to choose the aperture. By setting the extent to that your lens opens or 'aperture', you are able to control the portion of a scene that appears sharp within the image or 'depth of field'. A larger aperture will supply a shallow depth of field - sharp in the foreground using a blurred background - where as being a smaller aperture can give a pointy picture throughout.

Tv mode automatically sets the aperture and also you select the shutter speed. This allows that you change the appearance of movement within your shots; Photograph a waterfall having a fast shutter speed and every droplet is captured in crisp detail: use a slower shutter speed and you will develop a soft blurred effect, giving a a feeling of motion in your photograph.

In Program Mode the aperture and shutter speed are controlled from the camera however, you can select other settings: With Drive Mode it can be done to select from Single Shot, Continuous Shooting or Self-timer; Metering Mode allows that you specify the location with the image you wish the camera to make use of to calculate exposure; White Balance setting means it is achievable to determine exactly what the camera reads as white to permit to your specific lighting conditions; and Flash Mode provides you with treating your flash settings.

Manual Mode allows you to control both aperture and shutter speed so you might have total creative freedom together with your shots. Great for difficult lighting situations or capturing subjects with various effects.

A-DEP Mode automatically sets your depth of field so you can be certain to capture all the or as little with the scene when you wish in focus.

All the Creative Modes allow that you change your ISO speed. This could be the measure from the sensor's sensitivity to light. Altering it allows you to modify the exposure accordingly and provides you with more freedom to become creative with your shots in numerous lighting conditions.

For those times whenever you prefer to target great composition the EOS 550D offers several Basic Modes, which control all the settings. These include; Full Auto, that enables you to definitely utilize the camera to 'point and shoot'; Portrait, which ensures the background is away from focus and also the foreground is pin sharp; Landscape, which sets an extended exposure as well as a smaller aperture to capture the two foreground and background in focus, Close-up which allows that you target very close objects; Sports, which uses a quick shutter speed to freeze action; and Night Portrait, which boosts the ISO to make the camera more sensitive to light. You'll be able to also avoid the built-in flash from popping up with all the Flash Off setting (for shooting in Museums and galleries).
The ergonomic design and large 3-inch Clear View LCD makes all the EOS 550D Easy to use. Click here for the larger image
Effortless operation

The EOS 550D is ergonomically made for comfortable handling. A large, bright 3-inch Clear View LCD monitor with 3:2 aspect ratio, ultra-high 1,040,000 pixel resolution and dual anti-reflection coatings causes it to be all to easy to preview, check focus, review and share your shots regardless if you get lucky and be while using camera in bright sunlight.

SDXC and Eye-Fi card support

The EOS 550D incorporates dedicated support functions for that next-generation SDXC memory cards as well as Eye-Fi cards. SDXC cards are for high capacity storage of around 2TB while Eye-Fi are the first memory cards with their particular Wi-Fi transmitter that enable you to effortlessly transfer pictures or videos directly from your camera to online sharing sites via the Eye-Fi server with no need for any PC. You can also send movies wirelessly to your individual PC and customize not just where your pictures and movies are sent but in addition how you desire them organised.

Choose your style

The EOS 550D allows one to affect the look of your respective images by customising Picture Style settings for colour, saturation, sharpness and contrast, either in-camera or later with Canon's comprehensive software suite supplied. Six preset Picture Styles include Portrait, which supplies a slightly sharp and crisp image with nice skin tones, Landscape, which emphasizes vivid blues and greens, and Monochrome to give you stunning monochrome images. Canon also provides additional downloadable 'Picture Style Files' that can be installed in your camera for much more imaging options for your fingertips.

Professional Software

The EOS 550D allows you to definitely shoot in RAW format and also the Digital Photo Professional software which will come free from it enables high-speed RAW image processing, fast previewing for real-time image adjustment and support for sRGB, Adobe RGB and Wide Gamut RGB color spaces. Because it really is CMS (Color Management System) compatible, Digital Photo Professional allows for simple image layout and printing in Adobe RGB in conjunction with Easy-PhotoPrint and PictBridge printers.

A arena of advantages from Canon technology


Canon's CMOS senser and DIGIC 4 processor combine perfectly in the EOS 550D Click here to get a larger image
In-built genius

The CMOS sensor lies with the heart of the EOS system. Indeed, Canon is the sole camera manufacturer to produce their own sensor and many years of imaging experience are borne out from the results - a array of sensors designed to perfectly match the performance requirements of each specific EOS model and superb clean detailed images with minimum noise.

The CMOS sensor's larger pixel sizes mean wider dynamic range for greater contrast and detail in shadow and highlight areas and a low-pass filter in front of the sensor suppresses the false colour and moiré that could affect high definition digital photography.

It is quite powerful and efficient so not only should it improve battery life giving you more shots per charge, but it also enables fast transfer of information on the processor allowing that you keep shooting continuously.

Power inside your hands

Canon's latest generation of DIGIC processor, the DIGIC 4, may be the brain in the camera and is also responsible for the superb responsiveness of most EOS models. Faster plus much more powerful than it's predecessor, the DIGIC 4 processor gives exceptional performance and low noise at higher ISO speeds.

In the moment between your shot being taken and its appearance about the LCD screen, Canon's cutting-edge DIGIC technology, that was originally produced for Canon's Professional range, is racing to optimise your image.

DIGIC processors are capable to analyse ultra-detailed image data gathered by the camera sensor then utilize this to swiftly reproduce the subtlest of tonal graduations with an exceptionally wide colour range.

When shooting in darker conditions, even though you are pushing the ISO on the limit, DIGIC processing applies sophisticated Noise Reduction algorithms - helping to eliminate graininess and preserve detail. The speed of DIGIC also means less processing time for too long battery life and fast start-up times.


With over 60 lenses to pick from you will never be lacking creative options. Click here for the larger image
EF & EF-S Lenses

Over 60 numerous years of experience give Canon an inherent advantage with regards to lens manufacture. EOS digital SLRs are backed up by the world's most comprehensive system of interchangeable lenses. From the 15mm ultra wide angle to 800mm super telephoto, the 60+ lenses inside the EF series cover all possible shooting requirements.

Canon lenses employ advanced optical expertise and micron-precision engineering to supply unprecedented performance in every facets of the photographic process. Special optical technologies, like aspherical, ultra-low dispersion, or fluorite elements are featured within the universally acclaimed L Series lenses. And Canon's Optical Image Stabiliser technology is featured in selected lenses to minimise the result of camera shake.

Extend your lighting capabilities

Mastering flash photography may take a lifetime but Canon's extensive range of Speedlites, can ensure it is simple to get great results. These flash head units might be used on or off camera to spread out up a selection of creative possibilities. You are able to rely on them in situations where there would otherwise 't be enough light or as being a fill-in flash to change your daylight pictures dramatically.
The Speedlite range is compatible wonderful EOS cameras and includes an option of three standard models as well as models for specialist macro use.


The self cleaning unit combats dust using ultrasonic vibrations. Click here for a larger image
EOS Integrated Cleaning System

This is not a stand-alone feature but a built-in system to attenuate the consequence of dust in high-resolution digital images - particularly appreciated by those photographers who have to change lenses frequently plus dusty environments.

Self-Cleaning Sensor Unit

A key element of minimising dust is preventing it from clinging for the front surface of the imaging sensor. To combat against this EOS cameras have a Canon-designed Self Cleaning Sensor Unit. The low-pass filter in the front in the sensor shakes off dust automatically with ultrasonic vibrations, removing dust from your sensor assembly. A collar positioned throughout the sensor then collects the loosened dust. Additionally for this a unique coating on top surface in the low-pass filter actually causes it to repel dust.

Dust Delete Data Detection

Any dust that also remains on the front from the sensor can be erased with software contained in Digital Photo Professional software. A simple test shot of your plain, white object may be taken, utilizing a menu setting. This Dust Delete Data image is analysed in-camera, along with the location and size of any remaining dust is added to your subsequent pictures taken. This details are transmitted along using the image, whether JPEG or RAW, and can be either manually or automatically erased. This added software option ensures the cleanest possible image, ideal for printing or archiving.
EOS 550D Body
Eyecup Ef
Camera Cover R-F-3
Wide Strap EW-100DBIII
Battery Charger LC-E8E
AC Cable 1m
Battery Pack LP-E8
Battery Cover
Stereo AV Cable AVC-DC400ST
Interface Cable IFC-130U
EF-S 18-55mm 1:3.5-5.6 IS
LENS CAP E-58
LENS DUST CAP E