Digital SLR Camera

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Your affordable first step into creative photography

Want to step as much as top quality photography without the complication or cost? The compact α35 puts creative shooting in the hands of anyone, offering all of the benefits of advanced Translucent Mirror Technology™ inside a highly affordable package. High performance technology with all to easy to use features designed to offer you the creative control and freedom you have to develop your craft.
Hidden behind the α lens is Advanced Translucent Mirror Technology™ meaning high quality photography.
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Rapid response with Translucent Mirror Technology

Voted ‘Innovation of The Year’ with the Amateur Photographer Awards 2011, Translucent Mirror Technology™ provides high precision, SLR quality performance for both still image capture and Full HD movies. By replacing the mirror box found in conventional SLR cameras with a newly designed mirror box containing a hard and fast translucent mirror that does not need to get raised and lowered whenever the shutter is released, this innovative technology gives ultra high-speed continuous shooting and auto focusing. Perfect for catching spontaneous moments inside the most beneficial quality.

High-speed continuous shooting at 7fps (frames per second)

The innovative α35 offers the speed and precision you have to 'focus involving the moments' and shoot broadband continuous action at approximately 7fps. Tele-Zoom Continuous Advance Priority AE zooms together with around 1.4x magnification to help keep your subject in precise focus in most frame – perfect for capturing sports action and fleeting facial expressions.

See the real difference with exceptional D-SLR quality

Although lightweight and compact in dimensions for straightforward carrying, α35 includes a large high res 16.2 megapixel Exmor™ APS HD CMOS sensor. Shoot D-SLR quality images with intense colour, rich tonal gradation and subtle background defocusing effects. This sophisticated sensor is identical in size and performance to those utilized in Sony an electronic SLR cameras and a many more than 13 times larger as opposed to sensors found in most digital compact cameras and over 1.5 times bigger compared to sensors seen in micro four thirds cameras. Combined with the advanced BIONZ™ image processing engine and high ISO sensitivity (ISO 100–ISO12800), the sensor provides crystal clear imaging with exceptionally low noise, during low light.
High-speed continuous shooting approximately 7fps (frames per second) means you won't ever miss the action.
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Quick AF Full HD movie shooting

Some in the best movies are taken around the spur with the moment. With AVCHD 1080i video shooting and smooth, precise phase detection AF tracking, α35 captures spontaneous video clips in crystal clear quality. The large size of the Exmor™ APS HD CMOS sensor gives outstanding light sensitivity for shooting at dawn, dusk or indoors. Record in a choice of AVCHD format, the accepted standard for Full HD movie recording, or MP4 format for simple post-processing and file sharing.
Relive those special moments by watching your movies visit life thanks to Full HD movie shooting mode.
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Advanced Quick AF Live View

With Advanced Quick AF Live View, high-resolution image data from your sensor can be displayed inside viewfinder too as about the LCD monitor. You ultimately choose which you need to monitor while shooting. Switching is automatic for simplicity of use and you can activate Quick AF Live View within the viewfinder simply by putting your skills on the eyepiece.

Everything your fingertips

The all-electronic 3.0” Tru-Finder LCD, put together by Sony, incorporates a high-resolution LCD (Xtra Fine) with the effective resolution of 1.15 million dots for exceptionally detailed imaging. View all of the technical information you need to take great photos about the LCD including an exclusive graphic display that shows aperture, shutter speed, and exposure compensation as well as a Digital Level Gauge for precise camera alignment. Access easily by pressing the DISP button and cycle through four kinds of display while looking through the finder. The LCD is an easy task to view with wide angles of 33.2° (16:9) and 29.3º (3:2) – almost as impressive since the top quality professional α900 camera.

Easy creative photography

With the α35, anyone can experience the satisfaction of artistic photography. The easy-to-use Picture Effect helps turn creative ideas into creative images without the requirement for computer post-processing. It carries a range of 7 image processing types (11 variations) that can be monitored via live view while shooting stills or movies to take your vision to life. These include Pop Color, Retro Photo, High-key, High Contrast Monochrome, Toy Camera, Posterization (Color, B/W) and Partial Color (Red, Yellow, Blue, Green). In addition, Creative Style effects encourage that you fully explore your creativity with easy settings like Standard, Vivid, Black & White, Sunset, Portrait and Landscape, each tuned to optimize white balance, color, tonal scale and sharpness to suit the scene.

Interchangeable lens flexibility for unrivalled freedom

Enjoy every among the flexibility of the traditional SLR and also the technological advances of the DSLR. The α35 is compatible while using full selection of system A-mount lenses - including fisheye, super wide-angle, telephoto, macro, as well as other fixed focal length and zoom lenses. Whether you're shooting stills or moving images you'll get the great things about high-speed, high-precision, phase-detection AF with virtually all of them. Exercise your cinematic creativity without worrying about difficult focusing problems.